The premium American automotive brand, Cadillac, opened its doors last night to the world’s first Cadillac HOTEL, popping up in Dubai at this year’s edition of SOLE DXB. The official launch party was attended by some of the popular socialites and influencers from across the Middle East.
Open from Thursday 6th – 8th December only, Cadillac HOTEL welcomed hundreds of festival-goers through its doors on its opening night who were treated to bespoke Cadillac themed activations before heading to its rooftop deck to enjoy 180-degree views across the region’s street-culture festival in the fashionable Design District.
The Cadillac HOTEL also staged the brand’s regional unveiling of its first-ever compact SUV, the XT4.This is the fourth year Cadillac have partnered with SOLE DXB, the region’s biggest and popular cultural festival for millennials.
FOR MORE INFORMATION, PLEASE CONTACT:
Product Communications Manager – Cadillac Middle East
+971 56 5112273
Regional Communications Manager – General Motors
+971 4 314 3920
Event: Sole DXB
Dates: 6th , 7th , 8th December 2018
Music line up:
Friday 7th December: Blood Orange, Giggs, Sho Madjozi, Masego and Slow Thai
Saturday 8th December: NAS, Lion Babe, Roxanne Shante and DaniLeigh
Times: 6th doors open at 6:30pm until 10pm
7th & 8th doors open at 12pm until 10pm
Download the Sole DXB App from the Apple App Store and Apps on Google Play for further announcements and the programme.
For all Sole DXB media enquiries contact:
Plus 1 Communications
Nermine Kashef | [email protected] | +971 (0)52 750 0869
Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring distinctive design and technology. More information on Cadillac appears at www.cadillacarabia.com. Cadillac’s media website with information, images and video can be found at media.cadillac.com.
About Sole DXB
Beginning life in 2010, as a meeting point for a handful of likeminded Dubai-based friends with a love of all thing’s sneakers, Sole DXB has grown into so much more: a three-day annual cultural festival spanning
live music, workshops, film screenings, brand activations, contemporary fashion, art installations and the region’s most competitive streetball tournament, saw over 22,000 people through its doors last year offering fresh insight into the ever-evolving alternative Middle Eastern lifestyle.
Sole DXB is more than a party – Sole DXB is a pinnacle figure in the region’s burgeoning street culture scene, providing a local platform for this global community who shape the future of progressive street culture, at home and abroad.